Stop building the wrong things.Start shipping what matters.

Fractional CPO for B2B SaaS founders who need senior product leadership—without the full-time hire.

Free. No sales pitch. Just clarity.

Two ways I help

Software companies

Fractional product leadership to sharpen strategy and ship faster.

Manufacturers where every order is different

Custom software for e-commerce, quoting, work orders and the handoff to your accounting system, built around how you already work.

Learn more

Is this you?

Your team is busy, but not building the right things fast enough
Product decisions feel scattered or slow
You need senior product leadership without a full-time hire
You're a founder who knows product matters but can't do it all

The Problem

Sluggish Overload

Your team ships features. Roadmaps get updated. Standups happen daily.

But somehow, you're not moving forward.

Features launch and nobody uses them. The backlog grows faster than you can clear it. Your best engineers are frustrated because they're building things that don't matter.

Meanwhile, competitors are shipping faster, customers are getting impatient, and you're stuck in an endless loop of activity without progress.

The cost of inaction? Months of wasted runway, team burnout, and opportunities lost to faster competitors.

The Outcome

Imagine a different reality

What if your product organization actually worked?

Clear Roadmap

A focused product strategy everyone believes in—no more scattered priorities or endless debates.

Faster Time-to-Value

Ship the right features faster. Reduce cycle time. Get to market before your competitors.

Leadership Without Overhead

Senior product expertise when you need it, without the cost and commitment of a full-time executive.

Services

How I can help

Strategy Tightening

Clarify your outcomes and create a ruthless roadmap that cuts through the noise.

Product Development Acceleration

Diagnose bottlenecks and speed up your idea-to-launch process dramatically.

Product Team & Operations Audit

Holistic review of your product org structure, processes, and team dynamics.

Fractional CPO

1-3 days per week of ongoing product leadership, embedded in your team.

Decision Workshops

Half- or full-day working sessions with your leadership team to make one hard call: a roadmap reset, a pricing change, or build vs. buy.

How It Works

Simple. Focused. Effective.

Discovery Call

A 30-minute conversation to understand your situation, challenges, and what success looks like for you.

Diagnosis

I dive deep into your product, team, and processes to identify the real blockers holding you back.

Execution

Hands-on work tailored to your needs—whether that's strategy, team coaching, or rolling up my sleeves.

Marina facilitating a workshop at a whiteboard

Trusted by leaders at

"The Value Proposition Design workshop did a great job of forcing us to frame our prospective customers and think from their point of view. So much accomplished in so little time! Thank you!"

Shannon Hynds

CEO, Quickcode.ai

About

Hi, I'm Marina

I've spent 15+ years building software products and the teams behind them, from scrappy startups to IBM and Atlassian.

Much of that work sits where software meets operations. I led configurator and work-order software for an on-demand custom apparel manufacturer, and at Product in Action I've led quoting and accounting integrations for vertical software. I started my career in finance and accounting transformation at IBM, so I know what the books need from the shop floor.

Today I work with two kinds of clients:

B2B SaaS founders who've found product-market fit but can't seem to scale, or who know something's broken but can't pinpoint what.

Manufacturers whose every order is different, and whose growth is limited by quoting, ordering and the handoff to accounting.

I don't write lengthy reports or deliver death-by-PowerPoint. I stay hands-on: I help you make the decision, then I help you ship it.

B2B SaaS & Manufacturing

15+ Years Experience

Strategy to Shipped Software

Ready to stop spinning your wheels?

Let's talk about where you are, where you want to be, and whether I can help you get there faster.

Book a 30-Minute Working Session

30 minutes. No pressure. Just honest conversation.